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Re-branding & Landing Page for Demand-side Platform (DSP)

Impactraction is a web platform that connects investors and innovators who drive social change. It incorporates a framework that measures the social impact and helps connect with potential investors.



Web UI Design

Method & Tools

Pencil, Paper, Adobe Illustrator and Figma


Brand Designer

UI/UX Designer



Client Challenge

Due to the lengthy brand name, it was very tough to reach out to the well-balanced brand logo. So, I started to search for techniques to solve this visual challenge, looking into the vast amount of references.

What I decided in this phase to tackle this challenge is to (a.)use different typefaces and font thickness for ‘Impact’ and ‘raction’ respectively, (b.)use a condensed typeface, (c.)make the logotype simple as possible and (d.)express the brand identity in the logomark. Through numerous drafts, it’s successfully created with the right feeling of their identity.

Landing Page
Macbook White.png
01 - Homepage.png

About Us

02 - About Us.png

How it works

03 - How It Works (Entrepreneurs).png

How it works

03 - How It Works (Investors).png

Impact Stories

04 - Impact Stories.png

Contact Us

05 - Contact Us.png
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