Re-branding & Landing Page for Demand-side Platform (DSP)

Due to the lengthy brand name, it was very tough to reach out to the well-balanced brand logo. So, I started to search for techniques to solve this visual challenge, looking into the vast amount of references.

What I decided in this phase to tackle this challenge is to (a.)use different typefaces and font thickness for ‘Impact’ and ‘raction’ respectively, (b.)use a condensed typeface, (c.)make the logotype simple as possible and (d.)express the brand identity in the logomark. Through numerous drafts, it’s successfully created with the right feeling of their identity.